The 2026 NW Natural Street of Dreams® 50th Anniversary

For fifty years, the NW Natural Street of Dreams® has been the single most important event for anyone who cares about home design, innovation, and craftsmanship in the Pacific Northwest. Produced by the Home Building Association of Greater Portland, this annual showcase draws tens of thousands of visitors from across Oregon and Washington.

Usually, this event (presented by Community Financial Corporation/Banner Bank and Standard TV & Appliance) features massive, multi-million dollar custom estates on remote hillsides. They are beautiful to look at, but they aren't exactly "attainable" for the average family.

But in 2026, the script is changing.

For the first time in the event’s 50-year history, the featured location includes a townhome community: Serres Farm. Forrest Ridge Homes is honored to be one of the featured builders within this landmark neighborhood. This means the homes on display aren't just "show pieces"—they are real, beautifully designed homes that you can actually buy and live in.

The History of the Dream Since 1976, the NW Natural Street of Dreams® has defined what a "dream home" looks like in Oregon. It has survived every market crash, every interest rate spike, and every design trend from the "oak and brass" 80s to the "modern farmhouse" era of today.

Celebrating the 50th Anniversary in Oregon City is a poetic choice. As the first city of the West, Oregon City represents the history of our state, while Serres Farm represents the future of how we live: smarter, more efficient, and more connected.

Why Being a "Featured Site" Matters to You When you buy a home, you’re usually trying to explain its value to people. "It has a nice kitchen," or "The neighborhood is quiet."

When you buy a Forrest Ridge home within the 2026 NW Natural Street of Dreams® presented by Community Financial Corporation/Banner Bank and Standard TV & Appliance site, the value is self-evident. You are living at a landmark.

There are three major benefits to owning at a Street of Dreams site:

1. Immediate Prestige: Every time you tell someone where you live, they’ll know the name. It’s built-in credibility for your investment.
   

2. Unmatched Quality Control: When a builder knows that 50,000 people and the state’s top architectural critics are going to walk through their home, they don't cut corners. Every miter joint, every tile line, and every paint finish is held to a "Showcase" standard.
   

3. Future Resale Power: Even ten years from now, being able to list a home as a "former Street of Dreams site" is a massive differentiator that drives demand and price.
   

The Experience: July 30 – August 23, 2026 Living at Serres Farm means you have a front-row seat to the 50th Anniversary festivities. The show runs for nearly a month, bringing a "festival" atmosphere to the neighborhood. You’ll see the latest in interior design trends from Standard TV & Appliance, explore cutting-edge energy technology from NW Natural, and witness the best in PNW landscaping.

But the real magic happens after the show closes. While the crowds go home, you get to stay. You get to keep the designer finishes, the high-end quartz, the custom shaker cabinetry, and the prestige, all while enjoying the quiet, intimate feel of our 28-unit collection.

The "Early Bird" Strategy The smart money in Oregon City is looking at Serres Farm now. If you wait until the show opens in July 2026, you will be competing with every visitor who falls in love with the neighborhood during their tour.

By securing your home today, you are locked into 2026 pricing and can take advantage of our current financing incentives, including up to $25,000 toward a rate buy-down through Vision Mortgage Group.

A Limited Legacy There is no "Phase 2" for our section of Serres Farm. We are building 28 premium townhomes, and when they are sold, that’s it. This is a finite opportunity to own a piece of real estate history at a price point—starting in the low $500s—that is unheard of for a Street of Dreams site.

See the Dream for Yourself Don't wait for the crowds. Contact Susie Hansen at Premiere Property Group today to walk the site, see the progress of our construction, and pick out your floor plan.

Susie Hansen, Premiere Property Group | (503) 680-9748 Learn more about the 2026 NW Natural Street of Dreams® →